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Website design is about creating an aesthetically pleasing, user-friendly and quality experience for visitors and customers online. Every element of a website – including the content layout, colours, images, fonts and videos – should be carefully planned out to ensure it works together to bring life to the overall brand message. Furthermore, businesses seeking professional website design services should consider elements such as responsiveness to multiple devices and browsers, logo integration and the overall look and feel of the site. A well-designed site must also be optimized for search engine optimization (SEO) purposes so that it can generate organic traffic online.